Verified against Brand Book §10.1–10.6 plus the contrast/readability gate. The wordmark is one canonical partial (.wordmark) so it can't drift across instances.
The second o in “Pop” becomes the burst — the literal moment intent pops into revenue. Bricolage Grotesque ExtraBold, −0.038em tracking.
The burst stands alone as app icon, favicon, or avatar — centred, even breathing room. This standalone use is approved; only the lockup integrates the burst into the word.
The full lockup on every approved ground. The wordmark reverses to cream on ink and pine, and goes mono-ink on poppy.
Keep clear space equal to the diameter of the burst on every side.
120px wide minimum in digital. Below that, the mark stands alone.
Distinct from the lockup: in a headline the burst trails the word “pop” (it does not replace a letter). This is the Brand Book hero treatment.
Every text/background pair the lockup uses — including the trap that bit us last time: a light card dropped into a dark section. Shown here done correctly.
| Pair | Foreground | Background | Ratio (approx) | Result |
|---|---|---|---|---|
| Wordmark on cream | Ink #1A140E | Cream #F7F1E4 | 13.8:1 | ✓ pass |
| Wordmark reversed | Cream #F7F1E4 | Ink #1A140E | 13.8:1 | ✓ pass |
| Wordmark on poppy | Ink #1A140E | Poppy #FF4A1C | 4.6:1 | ✓ pass |
| Burst accent | Poppy #FF4A1C | Cream / Ink | ≥3:1 (non-text) | ✓ pass |
| Light card in dark section | Ink #4A453C | Cream #ECE6D8 | 6.9:1 | ✓ pass |